{"id":159,"date":"2021-04-24T00:40:43","date_gmt":"2021-04-24T00:40:43","guid":{"rendered":"http:\/\/datatrue.wpengine.com\/?page_id=159"},"modified":"2025-03-07T19:31:34","modified_gmt":"2025-03-07T19:31:34","slug":"mobile_app_analytics_testing","status":"publish","type":"page","link":"https:\/\/datatrue.com\/en\/mobile_app_analytics_testing\/","title":{"rendered":"Mobile app analytics testing"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Hero&#8221; _builder_version=&#8221;4.16&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;30deg&#8221; background_color_gradient_stops=&#8221;#507190 0%|#b4d8e8 100%&#8221; background_color_gradient_start=&#8221;#507190&#8243; background_color_gradient_end=&#8221;#b4d8e8&#8243; background_image=&#8221;https:\/\/datatrue.wpengine.com\/wp-content\/uploads\/2021\/05\/sea2.png&#8221; parallax=&#8221;on&#8221; custom_padding=&#8221;39px|0px|100px|0px||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;||60px|&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;Open Sans|600||on|||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;Open Sans|600|||||||&#8221; header_font_size=&#8221;14px&#8221; background_layout=&#8221;dark&#8221; max_width=&#8221;550px&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Tag Audit Toolset<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.3&#8243; background_layout=&#8221;dark&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Mobile app analytics testing<\/h1>\n<p>Ensure critical workflows such as registration, add to cart, and checkout are working correctly on various Apple and Android devices. Proactively monitor key user journeys and associated interaction data. Run regular tests and alert multiple teams via email.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/datatrue.wpengine.com\/wp-content\/uploads\/2021\/05\/mobile.png&#8221; title_text=&#8221;mobile&#8221; show_bottom_space=&#8221;off&#8221; force_fullwidth=&#8221;on&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;-30px||30px||false|false&#8221; custom_margin_tablet=&#8221;-30px||||false|false&#8221; custom_margin_phone=&#8221;-50px||30px||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;||||false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_intensity_slide=&#8221;10%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Features CTA Section&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;5px|0px|3px|0px||&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; admin_label=&#8221;Left Sided Image&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;60px|0px|60px|0px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/datatrue.com\/wp-content\/uploads\/2024\/03\/product-mobile-screen-1.png&#8221; title_text=&#8221;product-mobile-screen&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.17.3&#8243; animation_style=&#8221;zoom&#8221; animation_direction=&#8221;right&#8221; animation_intensity_zoom=&#8221;5%&#8221; custom_css_main_element=&#8221;-webkit-filter: drop-shadow(2px 2px 10px rgba(0,0,0,0.1));||filter: drop-shadow(2px 2px 10px rgba(0,0,0,0.1));&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Mobile app audits<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;gcid-9f2397ba-8f07-4010-b9b0-450fe1525327&#8243; divider_weight=&#8221;4px&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.17.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;40px&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||10px|&#8221; animation_style=&#8221;zoom&#8221; animation_direction=&#8221;left&#8221; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-9f2397ba-8f07-4010-b9b0-450fe1525327%22:%91%22color%22%93}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.16&#8243; header_font=&#8221;||||||||&#8221; header_4_font=&#8221;|700|||||||&#8221; header_4_font_size=&#8221;16px&#8221; header_4_line_height=&#8221;1.9em&#8221; animation_style=&#8221;zoom&#8221; animation_intensity_zoom=&#8221;6%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Ensure critical workflows such as registration, add to cart, and checkout are working correctly on various Apple and Android devices.<\/p>\n<p>Proactively monitor key user journeys and associated interaction data generated by popular platforms such as Google Analytics, Adobe Analytics, Tealium and Facebook.<\/p>\n<p>Run regular tests and alert multiple teams via email.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Features&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#f4f4f4&#8243; custom_padding=&#8221;56px|0px|100px|0px||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;Tittle&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>All in one enterprise solution<\/h2>\n<h3>We help enterprises and digital businesses, and their agencies, validate their data<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; admin_label=&#8221;Features Row&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;0.75%||0.75%|&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; background_color_gradient_direction=&#8221;243deg&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;Complete technical solution&#8221; _builder_version=&#8221;4.17.0&#8243; body_font=&#8221;Nunito Sans||||||||&#8221; body_text_color=&#8221;#959baf&#8221; body_font_size=&#8221;16px&#8221; background_color=&#8221;#ffffff&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;54px|20px|60px|20px&#8221; animation_style=&#8221;zoom&#8221; animation_intensity_zoom=&#8221;5%&#8221; border_radii=&#8221;on|4px|4px|4px|4px&#8221; border_color_all=&#8221;gcid-9f2397ba-8f07-4010-b9b0-450fe1525327&#8243; border_width_top=&#8221;6px&#8221; box_shadow_style=&#8221;preset3&#8243; box_shadow_color=&#8221;rgba(34,56,101,0.12)&#8221; global_colors_info=&#8221;{%22gcid-9f2397ba-8f07-4010-b9b0-450fe1525327%22:%91%22border_color_all%22%93}&#8221;]<\/p>\n<ul>\n<li>Schedule test runs for automated QA<\/li>\n<li>Test in lower environments<\/li>\n<li>Leverage the DataTrue tag library or create custom tags for testing<\/li>\n<li>Test tags with delayed beacons<\/li>\n<\/ul>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; background_color_gradient_direction=&#8221;243deg&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;Support and professional services&#8221; image_icon_background_color=&#8221;gcid-9f2397ba-8f07-4010-b9b0-450fe1525327&#8243; _builder_version=&#8221;4.17.0&#8243; body_font=&#8221;Nunito Sans||||||||&#8221; body_text_color=&#8221;#959baf&#8221; body_font_size=&#8221;16px&#8221; background_color=&#8221;#ffffff&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;54px|20px|60px|20px&#8221; animation_style=&#8221;zoom&#8221; animation_intensity_zoom=&#8221;5%&#8221; border_radii=&#8221;on|4px|4px|4px|4px&#8221; border_color_all=&#8221;gcid-9f2397ba-8f07-4010-b9b0-450fe1525327&#8243; border_width_top=&#8221;6px&#8221; box_shadow_style=&#8221;preset3&#8243; box_shadow_color=&#8221;rgba(34,56,101,0.12)&#8221; global_colors_info=&#8221;{%22gcid-9f2397ba-8f07-4010-b9b0-450fe1525327%22:%91%22image_icon_background_color%22,%22border_color_all%22%93}&#8221;]<\/p>\n<div class=\"col-sm-12 text-center mb-2\">\n<p>Dedicated Solutions Consultants walk you through onboarding, training and ongoing support.<\/p>\n<p>Find a local DataTrue agency for additional implementations or reach out to our professional services.<\/p>\n<\/div>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Features CTA Section&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;0px|0px|3px|0px||&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; admin_label=&#8221;Right Sided Image&#8221; module_class=&#8221;custom_row&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;60px|0px|60px|0px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;second-on-mobile&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Validate batched tags<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;gcid-9f2397ba-8f07-4010-b9b0-450fe1525327&#8243; divider_weight=&#8221;4px&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.17.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;40px&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||10px|&#8221; animation_style=&#8221;zoom&#8221; animation_direction=&#8221;left&#8221; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-9f2397ba-8f07-4010-b9b0-450fe1525327%22:%91%22color%22%93}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>With the limitations of mobile platforms it is becoming ever more popular for tags aimed at the mobile market to delay and batch the tags so as to reduce their impact on devices\u2019 battery lives. With DataTrue mobile app tests we inspect the tags that fire in order to unbatch and realign them to their initiating steps.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;first-on-mobile&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/datatrue.wpengine.com\/wp-content\/uploads\/2021\/05\/Untitled-design2.png&#8221; title_text=&#8221;Untitled design(2)&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.17.0&#8243; custom_margin=&#8221;1px|||||&#8221; filter_hue_rotate=&#8221;237deg&#8221; filter_saturate=&#8221;59%&#8221; filter_brightness=&#8221;26%&#8221; animation_style=&#8221;zoom&#8221; animation_direction=&#8221;right&#8221; animation_intensity_zoom=&#8221;5%&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; border_color_all=&#8221;rgba(51,51,51,0.1)&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; background_enable_color=&#8221;off&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;#d4e3e9 0%|#ffffff 100%&#8221; background_color_gradient_start=&#8221;#d4e3e9&#8243; background_color_gradient_end=&#8221;#ffffff&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;0px|0px|100px|0px||&#8221; top_divider_style=&#8221;waves2&#8243; top_divider_color=&#8221;#FFFFFF&#8221; background_color_gradient_stops_tablet=&#8221;#d4e3e9 0%|#ffffff 100%&#8221; background_color_gradient_stops_phone=&#8221;#d4e3e9 0%|#ffffff 100%&#8221; global_module=&#8221;225537&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; module_class=&#8221; 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align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; _dynamic_attributes=&#8221;url&#8221; z_index=&#8221;1&#8243; min_height=&#8221;360px&#8221; max_height=&#8221;481px&#8221; animation_style=&#8221;fade&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/datatrue.com\/en\/tag-migration-paper\/\" title=\"Tag Migration: A Step-By-Step Guide\">Click here<\/a> to access DataTrue&#8217;s step-by-step guide to tag migration<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_font_size=&#8221;26px&#8221; text_line_height=&#8221;1.9em&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221; custom_padding=&#8221;115px|84px|1px|84px||&#8221; header_text_color=&#8221;#535b7c&#8221; min_height=&#8221;301.6px&#8221;]<\/p>\n<p style=\"text-align: center;\">DataTrue has helped us maintain consistency in our numbers through some significant changes and investments \u2014 including switching analytics vendors and launching our new Angular site.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#B3B3B3&#8243; text_font_size=&#8221;18px&#8221; min_height=&#8221;44.8px&#8221; width=&#8221;98.6%&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p style=\"text-align: center;\">&#8211; Web Analytics Manager, Coles Online<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tag Audit ToolsetMobile app analytics testing Ensure critical workflows such as registration, add to cart, and checkout are working correctly on various Apple and Android devices. Proactively monitor key user journeys and associated interaction data. Run regular tests and alert multiple teams via email.Mobile app auditsEnsure critical workflows such as registration, add to cart, and [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:divi\/placeholder \/-->","_et_gb_content_width":"","footnotes":""},"class_list":["post-159","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>QA Testing for Mobile App Analytics Tags - DataTrue<\/title>\n<meta name=\"description\" content=\"Audit Google &amp; Adobe Analytics tags with custom mobile app analytics testing and simulated user journeys for key conversion events thanks to DataTrue.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datatrue.com\/en\/mobile_app_analytics_testing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"QA Testing for Mobile App Analytics Tags - 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